We have been working on Tutorhub for some months now. We expect the website to change dramatically over the coming months.
We have a laser-like focus now on controlled growth in customer numbers and adapting the customer offer so that it fits what people really want. We will be holding more parent and tutor market research sessions – getting credible primary research on our web app. When we have ‘nailed it’ then will be time to ‘scale it’.
Measuring what happens on the website is really important – and I have started using Webtrends in preference to Google Analytics. Early signs are that this will be a really useful tool, and worth the investment – even though the dev team find it a pain. We are also completing a website scorecard, so that we can measure things such as feedback ratings. Getting the management information right at the outset is important.
To date, just about all of our resources have been focused on the development challenge – but from now the main challenge is commercial. We have recruited an intern to help with the communications and marketing, and this marks the start of building a commercial team. Our technology remains very important, and we have a series of planned developments in progress.
We have already received our first subscribing customer but are keeping the website low key until the week commencing 1st November when we start advertising on Google. We will also kick-off a wider PR and news campaign then.